It is safe to say that Instagram is one of, if not the biggest and most popular social media platform that is currently being used by consumers and businesses. In order to stay relevant and competitive it is vital that businesses take advantage of Instagram within all of their marketing efforts. Take a look at the following marketing opportunities that Instagram has to offer.


Business Profile

If you haven’t already, make the switch over on your Instagram account to the business settings. Not only will it highlight to your audience that you are a business but it will also provide you with free, useful Instagram insights that will assist you with your marketing strategy.


Pay attention to the times you are posting

A feature that comes along with the business model of Instagram is the function of checking when your audience tends to be active / online. Use these insights wisely and plan your Instagram scheduling around them so that you can achieve a higher engagement rate on your posts.


Free Organic Advertising

Posting on Instagram is free. Therefore, you have the opportunity to broadcast and communicate with your target audience for free. Why wouldn’t you take advantage of this? In terms of how you choose to communicate your message, the options are endless. Instagram has a ‘Shop’ function which allows you to tag your products in your posts which takes you to that product on your website. You could also inform your audience of any upcoming promotions and offers through the copy and imagery you use for your organic posts.


Instagram Videos

Video has evolved with 80% of people now preferring to watch a video from a brand rather than read a blog. There are so many different video opportunities that you can use on Instagram; Stories, Live Videos, IGTV or videos as organic posts. Incorporate these methods into your marketing strategy for Instagram to increase your chances of getting through to your audience.


User-Generated Content & Connection with Customers

Any Digital Marketing Agency Singapore would know the importance behind user-generated content (UGC) and how this area of marketing is on the rise. UGC essentially means that the customers are doing the hard work for you. By sharing UGC content, it highlights that you are loved and trusted amongst your consumers. It reiterates that your brand is genuine which will help gain the trust from potential customers who were thinking about interacting with your business. The best part about UGC is that it is free! Another element that is free and is highly important to the success of your brand is how well you are connecting with your audience on Instagram. Maintain a healthy relationship with your audience by replying back to messages and comments within 24 hours of receiving them and always maintain a positive and helpful tone. Just remember, your audience and consumers are what fuels your business, so it is vital that you take care of them within all aspects of the business.


As award-winning SEO Specialists Singapore, Digital Squad stays on top of all aspects of Digital Marketing and SEO so that you don’t make any crucial mistakes. Get in touch with your digital marketing agency Singapore today to discover how they can add value to your marketing strategies, assist with all content marketing Singapore and keep you on track and in the lead within your industry.